Wisdom. It abounds in this clip. If you have 10-15 minutes to spare, you should check it out, I’d be surprised if you end up disappointed.
[The audio when the ad rolls is messed up for copyright reasons - I included an unadulterated version at the bottom of the post in case you want to check that out.]
The first time I watched it, at least, I was moved. This was probably for a couple of reasons.
One is just the timing and the moment in history. As Steve mentions in the clip, he’d only been back at Apple for 8-10 weeks at this point (following his 10 or so years of exile). And Apple was plagued by plenty of troubles. The company lacked direction. Their product line was bloated. People like Michael Dell were suggesting they just liquidate and return all the money to shareholders.
Had they continued in the direction they’d been going, or had they not acquired NeXT, maybe that’s exactly what would have happened.
Instead, what we have the opportunity to witness here is, for all intents and purposes, the exact moment when things at Apple changed, when the course was set for it to ultimately become the most valuable company in the world. And what could be the single most important factor in Apple’s resurgence - a renewed clarity of vision and purpose - is precisely what Steve was there to discuss.
EATING DOWN TO APPLE’S CORE
Despite this taking place some 18 years ago, the message Steve delivered about what Apple stands for feels as authentic to the company's brand today as ever, which is kind of remarkable.
“Apple at the core, its core value, is that, we believe that people with passion can change the world for the better. That’s what we believe.” And that those people who are crazy enough to think they can change the world are the ones that actually do.”
It becomes clear that the things he talks about at the beginning of the clip - the important decisions to get rid of 70% of Apple's products and simplified their manufacturing and distribution - were made not arbitrarily, but because they followed as a course of necessity given the company's values and beliefs. Even Apple engineers whose products were trashed were 'three feet off the ground' because now they actually knew why they were doing what they were doing and what direction they were all headed in together.
WHAT IS LEARNING CONTENT ANYWAY?
No, this video is not what you might traditionally call “learning content” - but it’s pretty dang educational to my eyes. In fact I would challenge anyone to find a course, a lecture, a book of any length that communicates as succinctly or powerfully just how crucial a clear vision and message is to the success of an organization.
It's a simple clip, and well worth sharing and discussing - one of our beliefs happens to be that there should should be an amazing, engaging, and rewarding place for people to do that.